Creepy interaction or Good customer experience
Posted by posted by Francis @ 11/05/2009 08:40:00 AM
A few years ago, when I learned how AJAX worked, I immediately figured-out that, once you have reached a web site, every action you perform while using the site can be tracked by the site owner. That you didn't need to submit a form to send information to the server. This is a behaviour that you can plainly see when you use GMail.However, yesterday, I surprised by this behaviour. I was shopping around for an online service. I found a place that seemed to qualify and was ready to make a purchase. I proceeded to the checkout page and started filling the form. I was almost done when I noticed some of the small print at the bottom of the page. After reading this, I realized that I didn't really understand what I was buying so I just closed the page without submitting the form.
A couple hours later, I got an email:
I can see from our records that you attempted to place an order with *service provider* today, but for some reason you ran into difficulties and the order was not completed.When you understand how the web works and you think about this. This is not super surprising. The checkout form was using AJAX to send the data in the checkout form as I was typing instead of waiting for me to push the submit button. When their system noticed that I never completed the purchase, it kicked-in an automated response.
To apologise for any problems you may have experienced, here's a special link to receive 50% off the usual cost of our *service*!
The problem is that this is completely unexpected. It creeps me out a little that they recorded what I typed as I typed it. I had a feeling that we had an understanding: As long as I don't press the proceed button, you don't know anything about me.
Even if I was a little creeped-out, I did reply to the email and asked them a question about this fine-print text that I didn't understand and they responded quickly and provided me with a good experience overall.
But the question remains, is this behaviour creepy or is it a good customer experience?


